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Technology should make human service more human

By Timothy Hilk, President and CEO, YMCA of Greater Cleveland
Technology should make human service more human
October 5, 2026

Technology is changing nearly every aspect of our lives, how we work, learn, communicate, exercise and connect with organizations. Artificial intelligence is accelerating that change, creating opportunities that would have seemed unimaginable only a few years ago.

For organizations such as the YMCA, the question is not whether we should adapt. We must. The more important question is how we can use technology without losing the human qualities that define who we are.

At the YMCA of Greater Cleveland, we believe technology should make human service more human.

That means using it to make our services easier to access, help employees work more effectively and create better experiences for our members, program participants and visitors. It also means recognizing that technology, even artificial intelligence, cannot replace the relationships, empathy and sense of belonging at the heart of our mission.

We are already seeing how the right technology can complement the YMCA experience. YMCA360 allows members to check into our branches, find schedules, explore programs and access virtual wellness content. It extends the Y beyond the walls of a facility and gives people greater flexibility in deciding when and how they engage with us.

But YMCA360 is not intended to replace the instructor who encourages a participant, the employee who welcomes a member by name or the relationships people develop through shared experiences. It helps connect people to those opportunities.

We are taking the same thoughtful approach as we consider other emerging technologies. Our Technology Task Force is examining how technology could address recurring organizational challenges, improve service and give employees more capacity to focus on work that requires human judgment and personal attention. This is not simply an exercise in identifying new software. It is an opportunity to determine where technology can meaningfully advance our mission.

Artificial intelligence will be part of that conversation. Used responsibly, AI may help organizations analyze information, reduce repetitive administrative work, answer routine questions and communicate more effectively. These capabilities could allow employees to devote more time to serving people, solving problems and building relationships. As we explore them, we will also establish appropriate AI governance, including clear policies, human oversight and strong privacy and data-protection practices, to ensure the technology is used responsibly, ethically and in ways consistent with our mission and values.

However, efficiency cannot be our only measure of success.

A faster interaction is not necessarily a better one. An automated response cannot always understand the circumstances behind a question. Data can reveal patterns, but it cannot fully comprehend an individual’s fears, hopes or lived experience. Some moments require patience, empathy and the reassuring presence of another person.

This distinction is especially important at the YMCA. People come to us for many reasons. Someone may be trying to improve their health, find dependable care for a child, recover from substance use disorder, learn to swim, establish a new routine or simply feel less alone. Technology can help open the door, but the experience that follows must remain personal.

As we move forward, our commitment is to maintain a thoughtful balance. We will stay current, explore new possibilities and use technology to improve efficiency and elevate service. At the same time, we will not sacrifice our culture, values or focus on mission. We will also be careful not to allow artificial intelligence to displace human interaction in situations where relationships matter most.

The standard we set for ourselves is straightforward: Does this technology make it easier for people to connect with the YMCA? Does it improve the experience of those we serve? Does it help our employees devote more attention to meaningful work? Does it strengthen trust and support our mission?

Progress should not require us to choose between innovation and humanity. The most valuable technology will help us deliver both.

The YMCA has adapted to changing communities for generations. We will continue to evolve, not by abandoning what has always made us distinctive, but by using new tools to strengthen it. Technology will shape how we serve, but people will remain at the center of why we serve.