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HEALTHY LIVING:
Clevelanders in Motion brings healthy choices to city residents
The Clevelanders in Motion (CIM) initiative is designed to help Clevelanders integrate healthy lifestyle choices into their daily activities. Created to address the health risks associated with the area’s high rates of overweight and obesity, its aim is to inspire residents to move more, eat better and have fun along the way!
Initially launched in 2003 by ParkWorks, a local parks advocacy organization, the CIM program works in close partnership with the city’s Department of Public Health and a host of other community partners.
Programs are based on the recommendations of a broad-based community think tank comprised of 120 participants from Cleveland’s medical, academic, public health, and park and recreation realms.
Based on those recommendations, CIM has developed such marketing materials as Healthy Recipe postcards in partnership with OSU Extension Service and Dave’s Supermarkets, a downtown Cleveland walking map with the support of Medical Mutual of Ohio, and neighborhood walking maps in partnership with the Steps to a Healthier Cleveland program and eight other neighborhood community development organizations.
Additionally, CIM supported "Water is Cool," an educational campaign to promote the importance of adequate water consumption.
A Free Exercise Equipment campaign was also developed, in partnership with the Steps to a Healthier Cleveland program, to promote stair walking.
CIM participates in about three dozen community health and fitness events throughout the year sponsored by its many partners.
Generous program supporters to date have included the Fairview/Lutheran Foundation, Mt. Sinai Community Health Care Foundation, Cleveland Foundation, St. Luke’s Foundation, Cleveland Department of Public Health’s Steps to a Healthier Cleveland program, Cleveland Division of Water, Alcoa Foundation and the Gries Family Foundation. Additional in-kind supporters include Dave’s Supermarkets, the Greater Cleveland Regional Transit Authority, Clear Channel Outdoor, Medical Mutual of Ohio and Omni Media.
For more information about the CIM program, visit www.clevelandymca/community/cim, or contact Barb Clint at bclint@clevelandymca.org or (216) 263-6293.