“We have two strong brands (the Cavaliers and the YMCA) coming together on a united front for shared value,” said Cleveland Cavaliers Sales and Youth Sports Manager Scott Macdonald. “The partnership really evolved two years ago when we began working with the YMCA of Greater Cleveland joining forces for their annual ‘Healthy Kids Day’ event.”
The partnership focuses on the YMCA of Greater Cleveland platform of Youth Development, Healthy Living and Social Responsibility, and is designed to specifically impact all families while also resulting in 12-month (year-round) engagement for YMCA members with the Cleveland Cavaliers.
Work being done on the annual YMCA ‘Healthy Kids Day,’ held for the last two years at the Quicken Loans Arena in Downtown Cleveland – home of the Cleveland Cavaliers – led to shared discussions at NBA League and Presidents’ meetings, and the partnership was born.
“What’s happened is that it has really spiraled into a League-wide partnership, Macdonald said.
NBA Vice President Murray Cohn met with YMCA of the USA, the national resource office to the nation’s 2,700 local YMCA’s, and with members of the YMCA of Greater Cleveland, to solidify details, and share best practices, sealing the deal in October, 2013.
“I was extremely impressed with the leadership of the YMCA group — they are doing amazing things in Education and in Health and Wellness and this partnership with the Cavaliers will provide them the platform and enable them to tell their story and make an even greater impact with kids and families in Northeast Ohio,” said Cohn.
According to Cohn, the NBA now has eight NBA teams with YMCA partnerships: Philadelphia, Charlotte, Denver, Detroit, Atlanta, Minnesota, the Los Angeles Clippers and the Cleveland Cavaliers.
Among the partnership benefits for members of the YMCA of Greater Cleveland are the following:
• Exclusive discounted offers to YMCA members on a monthly basis, with
$3 from every Cavaliers ticket sold being donated back to the YMCA of Greater Cleveland.
• The Cleveland Cavaliers will recognize a YMCA member or employee as a part of the Cavaliers “Be Greater” program. This program will be run at two home Cavs games per season. This would include an on-court presentation of an award by the Cavs front office, four game tickets for the winner of the award, and two tickets for the person nominating them.
• Each Cavs game during the 2014 season will represent one facet of the YMCA commitment to social responsibility.
• The partnership will result in shared web site, social media and marketing and public relations efforts.
• The Cavaliers will host a Coaches Clinic for all YMCA of Greater Cleveland Basketball Coaches, practice time on court at Quicken Loans Arena for all Greater Cleveland area YMCAs, and a YMCA celebration night for all YMCA Youth Basketball participants across the Greater Cleveland Association.
• Promotional visits by Cavs players and the “Scream Team” to select YMCA of Greater Cleveland branches. The “Scream Team” will do one hour visits from 6-7 p.m. as follows: Saturday, December 21, 2013 – Warrensville Heights Family YMCA, Saturday, January 4, 2014 – Geauga Family YMCA, Friday, January 10, 2014 – French Creek Family YMCA, Saturday, January 11, 2014 – Lakewood
• The Cavaliers will distribute information year-round to their constituents about YMCA of Greater Cleveland events and initiatives.
“We could not be more excited about this partnership, and we look forward to working closely with the staff of the Cleveland Cavaliers as we move forward into our 160th Anniversary year,
said YMCA of Greater Cleveland President and Chief Executive Officer Glenn Haley.
“The partnership holds many advantages for our members, and helps us take our organization to a level never before seen in the Northeast Ohio region.”